YouTube UGC
The use of an artist's songs inside videos made by other people on YouTube, tracked through Content ID.
Social and video platformsWorldwide
Visit YouTube UGC →Description
UGC means user-generated content. Fans, vloggers and creators use songs as the soundtrack to their own videos, including YouTube Shorts. YouTube finds these videos by matching the audio with Content ID.
When Zen Music delivers a release for UGC, those videos can be claimed and monetised for the rights holder, so a song that is used in thousands of videos earns from each of them. Zen Music reports this income in the artist's royalty statement.
More DSPs to see
TikTok
A short-video app where songs spread when creators use them in their videos.
Worldwide
Facebook
Music for videos, Reels and Stories on Facebook, with detection of the artist's songs in other people's posts.
Worldwide
Instagram
Music for Reels, Stories and posts on Instagram, with the artist's name shown on each use.
Worldwide
Snap
Music for Snapchat, where songs can be added to Snaps and Stories as Sounds.
Worldwide
VEVO
A network for official music videos, shown on YouTube and on connected TV apps.
Worldwide
SoundCloud
A platform where artists share music directly with listeners, from first demos to finished releases.
Worldwide
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